People visit your website, but they cannot physically experience your product. It’s a fundamental disadvantage your online store has to a physical retail store. Physical stores let people interact with a product. They let customers see it from every angle.
Companies are moving towards using 360º views to show their products online. It’s a tool that not only shows their product from every possible angle, it literally interacts with every single person that visits their website, as if they were holding the product in their hands.